The Dieline’s Top 100 Package Designs of 2011 - NO.96 Coca-Cola 125 Years

Bulletproof worked with the NWEN brand team to articulate the design rationale, that aligned with the strategic direction and global ‘125 Years’ identity.

We helped provide a design framework and logic that stated a case for resurrecting the rich visual language Coca-Cola has used to create recognisable, consistent, relevant and timeless emotional connections with it’s consumers. We wanted to demonstrate that Coca-Cola’s iconic status is in large part due to it’s use of imagery and unique design - ABL, packaging, equipment et al - and that it’s visual assets are second to none.”

Coca-Cola Red Cans Turn Arctic White

"The Coca-Cola Company and World Wildlife Fund Partner to Protect the Polar Bear’s Home. Americans Invited to Text a $1 Donation and Join the Cause."  

"Beginning next month, white will be the new red. Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola is turning its iconic red cans white in celebration of the polar bear and committing up to $3 million to WWF’s polar bear conservation efforts. The Company is also asking fans in the U.S. to join the ‘Arctic Home’ campaign by texting donations.

'That’s why we’re using one of our greatest assets - our flagship brand, Coca-Cola - to raise awareness for this important cause. And by partnering with WWF, we can truly make a positive difference for these majestic animals.'

'We want to help the polar bear - a beloved Coca-Cola icon since 1922 - by helping conserve its Arctic habitat,' said Muhtar Kent, Chairman and CEO of The Coca-Cola Company. 'That’s why we’re using one of our greatest assets - our flagship brand, Coca-Cola - to raise awareness for this important cause. And by partnering with WWF, we can truly make a positive difference for these majestic animals.' […]