MTV “Group Hug” by Sehsucht™ Blobs cuddling in a group hug, colouring the grey scenery more and more in pastels and neon with each tender touch, welcome the viewer to a brand new series of international MTV idents starting April 2nd, 2012 around the world (except in the U.S.). This animation spot follows our first station ident for MTV International in July 2011, “Close & Caring”, also created and directed by Mate Steinforth. CREDITS Client & Lead Creative Direction: MTV World Design Studio, Milan/Italy Creative Director: Roberto Bagatti Associate Creative Director: Anna Caregnato Art Director: Scott Bendall Executive Producer: Cristina Mazzocca Producer: Beatrice Cardile Production Company: Sehsucht Berlin GmbH & Co KG, Berlin/Germany Director: Mate Steinforth Design: Mate Steinforth, Christian Zschunke 3D: Philipp Broemme (lead), Ronny Schmidt, Adrian Azadvaten, David Weidemann, Christian Zschunke Additional 3D: Hannes Weikert Animation: Matthias Knappe (lead), David Weidemann 2D Animation: Helge Kiehl, Ronny Schmidt Compositing: Christina Agapitou (lead), Christian Zschunke, Helge Kiehl Producer: Christian Gemeiner Music: Michael Fakesch SOFTWARE 3D: Cinema 4D Compositing: After Effects